INSIGHT
Luxury travelers are driven more by unique and intriguing experiences than by price or amenities.
IDEA
Crystal Cruises was already the world's most awarded cruise line, but when expanding their offering into air travel, river cruising and destination experiences, they needed a platform on which to re-invent themselves. Knowing that this audience, typically wealthy retirees, had already seen the world, our job was to help them envision ways to see it in an entirely new light.
Our campaign, All Exclusive, was a twist on the expected world of all inclusive travel. The whimsical imagery and exotic locales gave our seasoned travelers a glimpse into the unexpected that they can expect from Crystal.
We partnered with Crystal to develop a design and photography style as well as executing print and digital media as well as designing and developing their web presence.