So, just who is that Shane guy
Shanealderton.com
Shanealderton@outlook.com
2063049977
First off, yes, I was named after the cowboy movie. What can I say, my dad loved a guy in a white cowboy hat.
What I love is to come up with great ideas that connect brands to people and solve client business problems. The hat is optional.
And while I'm right at home in the trenches, developing breakthrough creative isn't a solo sport. It takes teamwork and a diversity of perspectives to truly push ideas forward. That's why my proudest accomplishments are often building teams that clients trust to do great things.
These are exciting times. As content and context continue to merge and AI can give anyone a mustache, the need for brands to align to a core human truth remains the same. We've just got a lot of really cool new channels to play with.
Work History
2016-2018 VML - Group Creative Director
Clients included Campari, Ford,Microsoft, National Beef Council, Amazon, Crystal Luxury Travel, Haas Automation, Homestreet Bank and Vail Resorts
Built and led a creative team capable of excelling across the spectrum of client and channel needs, from platform web development to social, Broadcast and Campaign.
Personally drove new business efforts which resulted in $16MM growth over two years.
Led planning and channel efforts as those teams coalesced.
Led experience design efforts in creating the Ford Hub, an innovative global retail experience designed to demonstrate Ford's future vision.
Ultimately stayed committed to delivering the best work for our clients, often extending project based platform assignments into brand and campaign engagements.
2010-2016 Wunderman Seattle - Group Creative Director
Clients Included T-Mobile, Microsoft, PSE, Qualcomm, Big Fish Games
Led concept and development of Scroogled, Microsoft’s most talked about campaign
Led creative to win the T-Mobile business adding much needed client diversity to the office
Grew T-Mobile from a 400k project to a 35MM multi-year retainer
Was part of the inter agency team that launched T-Mobiles game changing Un-Carrier campaingn
Developed the work which led T-Mobile to be named Marketer of the Year by the DMA
Built a team of 30+ creatives, producers, motion graphics designers and editors to support the steady growth.
Partnered with program management to ensure scoping, staff planning and financials we’re on point.
2005-2010 VML - Sr-Art Director/Creative Director
Clients Included - Microsoft, Xbox, Windows, Windows Phone, MSN
Developed the campaign and Coordinated a simultaneous launch for Microsoft's Visual Studio in 23 countries around the globe
Created the first branded content pieces for Windows Phone
Led content and campaigns for Xbox to help drive their transition from hardcore gamer console to media centric home entertainment system.
Developed numerous campaigns and experiences across the breadth of Microsoft brands
First off, yes, I was named after the cowboy movie. What can I say? my dad loved a guy in a white cowboy hat.
What I love is coming up with great ideas that connect brands to people and solving client business problems. The hat is optional.
And while I'm right at home in the trenches, developing breakthrough creative isn't a solo sport. It takes teamwork and a diversity of perspectives to truly push ideas forward. That's why my proudest accomplishments are often building the teams that clients trust to do great things.
WORK HISTORY
2018–Present Javelin (an Omnicom agency) - Executive Creative Director
Clients included AT&T, WarnerMedia, Citi, Incyte, Novartis, ViaCord and SoCal Gas.
Highlights include:
Built a team of 30+ creatives across NYC, Dallas and LA offices.
Represented Creative in the agnecy’s Executive Leadership Team
Led transformation of the Javelin from an EM/DM focused CRM shop to a channel agnostic, idea driven agency.
Launched the Javelin brand and new agency positioning.
Developed customer driven campaigns for AT&T that drove customer retention to record high numbers.
Partnered with WarnerMedia, HBO and AT&T to create a bespoke customer campaign for the final season of “Game Of Thrones”, culminating in an AT&T customer receivng the iconic “Iron Throne.”
Developed AT&T’s social gaming initiative by launching their presence in Nintendo’s Animal Crossing.
2016–2018 VML - Group Creative Director
Clients included: SKYY Vodka, BULLDOG Gin, Ford, Chevron, Microsoft, National Cattlemen's Beef Association, Amazon FBA, Crystal Luxury Travel, Haas CNC, Homestreet Bank and Vail Resorts.
Highlights include:
Personally drove new business efforts, which resulted in $12MM growth over two years.
Led experience design efforts in creating the Ford Hub, an innovative global retail experience designed to demonstrate Ford's future vision.
Developed advertising campaigns that helped re-launch the Havoline motor oil brand globally.
Launched Crystal Luxury Travel, an evolution of Crystal Cruises as they expanded their offering into luxury air, river and destination experiences.
Developed social media programs for Chevron's Texaco, Havoline, Techron and Extra Mile brands.
2010–2016 Wunderman Seattle - Group Creative Director
Clients included: T-Mobile, Microsoft, Puget Sound Energy, Qualcomm, Big Fish Games
Led concept and development of Scroogled, one of Microsoft’s most talked-about campaigns.
Won and grew T-Mobile from a $400k project to a $35MM multi-year retainer.
Launched T-Mobile’s game changing Un-carrier Campaign to their customer base and partnered with the rest of their agency roster to develop the evolutions of that campaign.
Developed the work which led T-Mobile to be named Marketer of the Year by the DMA
Built a team of 30+ creatives, producers, motion graphics designers and editors to support the steady growth.
2005–2010 VML - Sr-Art Director/Creative Director
Clients included: - Microsoft, Xbox, Windows, Windows Phone, MSN
Highlights Include:
Developed the campaign and coordinated a simultaneous launch for Microsoft's Visual Studio in 23 countries around the globe.
Developed branded content for Windows Phone featuring hip-hop legends Naughty By Nature.
Led content and campaigns for Xbox to help drive their transition from hardcore gamer console to media-centric home entertainment system.
Developed numerous campaigns and experiences across the breadth of Microsoft brands.
2004 – 2005 Barkley - AD/UX Designer
Clients included: Sonic Drive-In, Greater Kansas City Community Foundation, Dobson Cellular, Well’s Dairy
Highlights Include:
Led initiatives where creative and development merged for integrated client solutions.
Designed and developed Flash games and graphics for Blue Bunny and Dobson Cellular
Learned JSP, PHP and MySQL to take on front end web development duties where needed.
Designed website art and graphics for Sonic Drive-In.
AWARDS AND MENTIONS
I'm most interested in awards as a way of setting the bar for client work, but over the years I've been graced with recognition from The Webbys, The Addys, The DMA, The Tellys and Cannes Shortlist.
My work has been awarded the Ad Age Ad of the Week and the Ad Week Ad of the Day as well as garnering mentions in numerous publications including: Tech Crunch, USA Today, The Economist, Tech Radar and the Washington Post.
I've also been a featured speaker at the Seattle Interactive Conference (SIC) and been tapped as a judge for the American Advertising Association awards.
EDUCATION
1991 – 1996 University of Missouri – Columbia
BFA in Painting, Creative Writing and Computer Graphics
OFF THE RECORD
I'm a native of Kansas City, so BBQ is in my blood. If you ask nicely, I may share my rub recipe.
Fatherhood takes up most of my free time, but I try to spend my spare moments on mountains, near water or making music "old man style" on instruments that have strings.